Fear
"So first of all, let me assert my firm belief that the only thing we have to fear is fear itself- nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance." Franklin D. Roosevelt.
Have you cut your budgets as far as you can?
Have you shrunk your sales force to a bare minimum?
How many more efforts do you have in you; to retreat before you wake up and realize you can retreat no more?
At some point there will be nothing left to cut or reduce, no way to get smaller. When that time comes you will see that the only way out is to sell your way out, to expand while others contract and to grow while others get smaller.
You cannot advance by retreating as they are impossible combinations. With retreat, you only end up where you started and find yourself having to cover the same turf again. Advance regardless of the fears and the terror in the marketplace. Advance even when it does not seem to make sense, knowing that moving forward always makes more sense than going backwards.
-Grant Cardone
