BE 1st ALWAYS
The only time competition should be used is when you dominate the competition. Not everyone can get the sale, win the game, or lead the marketplace. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who don’t dominate. You will learn how to sell your products when others cannot and take market share from your competitors.
Grant’s book, If You’re Not First, You’re Last, claims its history as a NY Times Best-Seller and serves as the playbook for boosting sales, increasing margins, and creating new opportunities no matter the economy.
He gives exact Strategies to:
Convert the Unsold to Sold
Maximize Time to Maximize Sales
Turn Every Objection into a DONE Deal
Maintain an Unreasonable Selling Attitude
And much more…
In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you’re in business during a down economy, winning means one thing: being first. Let your rivals complain about miserable selling climates! They can hide beneath their excuses as you dominate your market. Remember, in this world, if you’re not first, you’re last.