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  • Good Service Makes You Great

    by Grant Cardone

    May 17, 2012

    25. GREAT Salespeople don't see themselves selling as much as they do serving. Every one in sales has had this experience. You are meeting someone for the first time and they ask you what you do. When you respond that you're in sales, they immediately hesitate and become a bit guarded. We all know that feeling. People think that sales is a dirty word. They immediately picture someone in a bad checkered polyester suit trying to manipulate them. But that couldn't be further from the truth. The greatest sales people I know hardly even consider them selves to be sales people. They think of themselves as people who are there to serve the customer. A customer is coming to you because they have a problem. Make no mistake about it. There is something that isn't working right that they need fixed and they have come to you because they hope your product or service will solve their problem. But more often than not, a customer doesn't correctly diagnose or know the proper soluti Read More >>

  • Communicate to Close

    by Grant Cardone

    May 16, 2012

    TOP 50 Traits of Great Salespeople: Installment 10 24. GREAT Salespeople are excellent communicators and are able to focus their communication on getting a deal closed. Today's society relies heavily on INSTANT communication. I am constantly on Facebook, Twitter, Email, and on the phone talking to people. We accept instant communication from people that helps expedite our business dealings.  Likewise, your customer appreciates instantaneous, concise, informative communication. People are so used to clear and instant communication that one of the biggest frustrations I hear about from buyers is when they feel the sales person isn't being clear and honest. That will never result in a sale. Be clear, concise, comprehensible and amiable. Communication is two-way. You have to ask good questions in order to figure out exactly what your customer needs. You must listen intently and ask follow-up questions to get the information you need to meet the customer's spec Read More >>

  • Sell Yourself, then Your Customers!

    by Grant Cardone

    May 15, 2012

    TOP 50 Traits of Great Salespeople: Installment 9 23. GREAT Salespeople have deep convictions that cannot be challenged by economies, competitors or lower prices. Great salespeople are SOLD. They are sold on their products and services no matter what is going on around them. They firmly believe that their products are THE BEST! The economy cannot change a great product. If you believe this, then you understand just how important it is to be sold on what you sell. In fact, you should think of it this way: in a down economy, people will still spend money, but they won't put their money at risk. People are willing to spend on items that they think are worth their every cent—they must be fully convinced of the worth of whatever it is they're buying. Thus, be sold on what you're selling, so that you can confidently sell others on what you, yourself, believe is a worthy investment! Your competitors shouldn't effect your selling either. There has to be an absolute resolve whe Read More >>

  • Secret to Sale: Create Value

    by Grant Cardone

    May 14, 2012

    22. GREAT Salespeople are completely convinced that their products and services hold more value than the money they charge for them. The product or service you sell is worth more to your client in value than the selling price. This is an absolute must for the sale to happen. If the customer doesn't believe that they can get more out of the product or service than what they pay, then the sale will never happen. For example, I sell a book on closing tools and techniques called The Closer's Survival Guide, at a market price of $30 on my online store. Everyone who has ever bought that book believes that they will get more return on their initial $30 investment, meaning, they think they will utilize the tools in the book to be able to close deals and earn themselves their $30 back several (hopefully exponentially) times over. The same is true for whatever product or service you sell. If you sell cars, then the driver thinks the value of the car is worth more what Read More >>

  • Accountability matters to your bank account!

    by Grant Cardone

    May 10, 2012

    TOP 50 TRAITS OF GREAT SALESPEOPLE: Installment 7 19. GREAT Salespeople don't need others to hold them accountable, they hold themselves accountable. Great sales people are always taking responsibility for their actions and their resulting outcomes. I have met thousands of salespeople who tell me that reason they aren't closing is because their customers just aren't buying, or that management isn't investing enough in generating traffic. The first thing you must do is get away from blaming others. If you blame others, then you are always at the mercy of others. The reason customers aren't buying is because you don't know how to close them. If management isn't generating traffic, then it is up to you to do so. Always take control of what is going on and be accountable to yourself for your results. When you do so, you stop being the victim and you start being a player.   20. They are constantly in think, plan and prepare mode in order to continue t Read More >>

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