Customer Reviews

Finding and exploiting opportunities in the darkest of times Review by Charles Ashbacher

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Opportunities exist in the darkest of times; in many cases they have the most potential when things are the worst. The major recession of 2008-2009 is no different, and the primary purpose of this book is to convince you that you should pursue the opportunities that are available. Some of the actions Cardone advocates take courage, while others simply take persistence and energy.

An Essential Book to Have Review by Pedley Dan

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This is a well-written book. It is packed with useful ideas that you can put into practice immediately. I did, and I have already earned money that I would not have had! Read it, apply it, and you will do well. I've always been a top salesman, so I usually resist reading someone else's ideas, but Grant Cardone really knows what he is talking about. While this book is written to help you thrive in spite of the recession, his ideas will do you well from now on.

A MUST FOR ANYONE WHO SELLS ANYTHING! (EVERYONE) Review by TERRY POWELL

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This book will only work if you read it and execute. You must do what it takes. Do what your competition will not! Starting with reading this book. I have followed Grant's coaching for many years with great success. This is his best yet!

Get up and read this book, Review by Erik J. Martin

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The information in this book applies to EVERYONE. It's things you can do right now to improve not only your business but your life. The author has a contagious positive viewpoint and really got me to GET THINGS DONE. If you're looking at this book, buy this book.

Only book you will need to be on top and stay on top Review by Patria G. Hart

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This is the most incredible sales book. I have been in sales for 25 years. I have read many books and this is the first book that has made a huge difference in my productivity.
I will only be reading books Grant Cardone from now on. He is direct, to the point and a joy to read. I have given many of my friends this book as a gift and we get together
to talk about it. This book helped me to let go of areas that my mind was holding on to and would not let go of. I feel completely renewed and refreshed. My business has exploded has a result. I can honestly say Grant Cardone's books are the only books to read if you want to be a major success, not waste your time and have the time of your life.

Sales Trainer Review by Paul J. Weeber

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Grant has a way getting to the point and being very direct that is refreshing. With his real life experiences he had me on the front of the chair the entire time. There are so many bullet points in his book that my coach used it and that's how I found out about it. It really is for anyone, whether or not YOU THINK your in sales or not. I have told all of my friends about the book because I think it is that good. So, what are you waiting for. Invest in yourself and your family and get one for each of your family, staff or team and teach on it. You will be super happy that you did.

Million Dollar Advice for $16 Review by Jim Meskimen Jim Meskimen

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In this book, which I read in two sittings, Grant Cardone, international sales expert and very good writer, shares his no B.S. viewpoint on creating affluence through production, intelligence and a vigorous work ethic.
I found myself using the book as a true workbook; the chapters all wind up with a little quiz and I marked mine all up, and I made pages of ideas of ways I can expand my business and create more opportunities, regardless of "This economy".
I recommend this book to absolutely anyone who is willing to be proactive about improving their bottom line, but is confused about how to go about it and proceed in an orderly manner.
Good fundamentals are what makes for enduring books on business and enterprise, and this one is full of excellent fundamentals, and how to use them.
A million dollar value for $16? That's what it looks like to me. Jump on it.

Don't be the last to buy this book Review by Gregory C Erie, Pa

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This book is yet another great product that Grant has produced. I have all his video programs and cd's. This is the FIRST book I have purchased from him and found it just as easy to follow as his videos and cd's. The book is an easy read - almost the type you just don't want to put down! Seemed for me to have a lot of Ah-ha moments......I am in automotive sales for Acura, Mazda, and Mercedes-Benz and feel this will help reconnect me with my customers on a better level. It's not about "Selling" as much as it is about how to keep selling. Cover to cover it has a ton of great ideas.......it's up to you to use them!

If your not first your last by Grant Cardone Review by Indianapolis REALTOR

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rant Cardone's books help transform you into positive way of life and mind set! He is the only speaker and author that is yelling a wake up call to you to learn new and old strategies that take charge of your life and career. I have books on my night stand by only two authors Brian Tracy and Grant Cardone because I feel they are great role models and influences on my mind! "Lets do this" buy his book!! Sign here and click here!!

No doubt, a BESTSELLER!!! & for good reason Review by Evelyn B. Danford "IslandEve"

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ere's a book that's actually going to make a difference in the way you go about business and life. Grant Cardone doesn't sugar-coat a thing. He tells it as it is and sends you (the reader) down the road where excuses are poison and massive action leads to a place of not only moderate success, but total domination of your marketplace.

Anyone who is serious about using the current economy to their advantage (no matter what the economy looks like in that moment) MUST read this book that is sure to hit all the BESTSELLER lists. I have no doubt.

CHANGED MY LIFE Review by Ashley Ghedi "AMG"

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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your CompetitionI read constantly, but because there are so many books and so little time I am very selective on what I actually look at. There are very few books that have actually changed my entire perspective on the world and altered my thinking... "If You're Not First, You're Last" by Grant Cardone is one of them.

Another Solid Performance from America's Best!! Review by Christian M. Salazar

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Grant, just when i thought you had to be out of fresh material you release this. I can tell everyone that this is a must read... While others are worried about the economy, and what "others" are saying and doing. Grant writes about how to succeed in TODAYS market... There is only a bad economy if you create it.... there is only down time, if you let there be. This book preaches to anyone that wants to take their sales either to the next level, or get themselves out of ineffective sales techniques. Grant's book will truly show you, that if you are not first.... your last..

Learn from those who DO Review by Johnny Costa

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love the writing and voice of the book. I can tell by reading it that Cardone is an author that has done it, he's been in sales and done extremely well. The story in the last chapter was my favorite. At first I thought it was going to be a waste of time and the author was just going to praise his wife and his ego, but it was a moving story about how he met and pursued his wife. Not only did he score the love of his life, but related all of the sales strategies in the book to the action he took to get a date with his now wife.

VERY CLEAR! A MUST READ FOR ANY SALESPERSON! Review by Kevin P. Olsen

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Grant is so clear that our life depends on selling!! We either close them or they close us. The key, as Grant says, is that once we are sold we can sell. "To the degree we are sold and become unreasonable in our quest, we will succeed!" That has become one of my daily affirmations.

Operations Manager Review by Dennis C. OBrien

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Grant has taken the subject of selling and made it interesting, easy to apply and intense! The information is easy to get and the techniques are so valuable.

I had one sales guy that just couldn't close a deal! After reading his book on Sell to Survive he started closing! This one should make him a star!

Thanks Grant! YOU THE MAN!

Get at it! Review by D. Kanigan

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he theme of the book is that during economic downturns, it's tougher for salespeople to sell their products, maintain existing clients and acquire new ones. Cardone first explains 4 possible responses to an economic downturn and why aggressively 'advancing and conquering' is the winning response. He then goes on to suggest a number of selling strategies including how to activate existing clients, old clients, new clients and second sales - in addition to explaining how to ask for referrals. He explains the importance of Price and delivering at "wow" levels. Then he explains the importance of "acting hungry", how to develop effective marketing campaigns and, how to define your target market in a downturn. He shares his ideas on how to maximize the scheduling of your day and also why having a financial plan and budget is critical to your success.

The WOW book! Look up and follow the leader - YOU! Review by Grady Harp

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F YOU'RE NOT FIRST, YOU'RE LAST reads the catchy title of this book and if the reader is not careful about peeking into a motivationally challenging way of looking at success, the subtitle may go unnoticed: SALES STRATEGIES TO DOMINATE YOUR MARKET AND BEAT YOUR COMPETITION. Author/motivator Grant Cardone doesn't dance around issues. He confronts those fortunate enough to purchase this book with the fact that yes, the market is scary right now so gear up and take advantage of the opportunity that while colleagues may be cowering in fear, you can jump into the positive mode of thinking and come out on top. 'Problems are opportunities, and conquered opportunities equal money earned' is just one of the motivating phrases that jump off every page of this book. Topics such as 'An advance-and-conquer attitude', 'Why dominance means disregarding social norms', and 'How to deliver at "WOW" levels' may give an idea of the strengths of Cardone's writing, but at the same time Cardone won't allow his reader to simply buy another self-help book to stash on the shelf: he demands much of those smart enough to jump onto his rocket to success.

This book will be your Owners Manual to Success! Review by Bill Finochhiaro

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“If You’re Not First, You’re Last’ is my favorite book by Grant. I bought 30 of them and passed it out to my guys and told them: ‘This is a great book, but by the time you finish reading it, it will be your owner’s manual.’ If you don’t operate by this book, then get out of the business. Go get a regular 9-5 and leave this to the ones who really want it.”

This is what Success looks like! Review by Paul Stein

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“Grant, I love your work. "If You're Not First, You're Last" is the BEST sales book I have ever read, and I have read many. I recommend it often."